Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Margo Ovsiienko

Margo Ovsiienko
Growth Marketer, Margo creates content that converts leads into paying customers for the SaaS industry. Before joining Callpage, she had been building sales funnels in various marketing agencies and thus helping companies make the process of lead gen and sales more predictive. In her free time she is a host of “Margo Leads”, a niche podcast on digital marketing.
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Najnowsze wpisy

Categories: Marketing B2B

Don’t be afraid to raise prices to increase revenue by x11

Don’t be afraid to raise prices to increase revenue by x11 

The right pricing that helps business grow is not a guesswork. According to McKinsey’s report just 1% improvement of price results in 11.1% operational profit. 

Few months ago stumbled upon a page with a pricing teardown and after watching an  amazing video with Patrick Campbell I understood how much math and analytics stays behind the right pricing strategy. It is not guesswork, it deals a lot with maths and analytics.


 

Author:  Margo Ovsiienko   •   September 26, 2018
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Categories: Marketing B2B

[CMO Guide] How to fix lead management and generate 50% more clients?

[CMO Guide] How to fix lead management and generate 50% more clients?  

 The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.

Author:  Margo Ovsiienko   •   September 24, 2018
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Categories: Marketing B2B

How to get people to buy your product?

What makes people buy the product?  

How many products designed by big brands have flopped because they were not the right fit for the market? Product teams and marketers repeatedly ask themselves one question: “What makes people buy the product?”  

Author:  Margo Ovsiienko   •   August 2, 2018
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