Car dealerships should be moving faster to digital advertising channels and putting in more effort to increase their visibility online. This is a logical decision, as customers find digital channels increasingly more useful. 87% of car buyers and 90% of service clients use digital channels to choose a car dealership according to Digital Air Strike study 2017.
Lead generation is no longer a mystery – there are multiple tools that facilitate the process of lead gen. A higher priority now for marketing and sales departments is generating high-quality hot leads ready to convert to paying customers. Hubspot has found out that converting leads into customers (69%) is a top challenge now.
How can you utilize the potential of the generated traffic and drive more leads that will be qualified for the sales process?
It is easy to generate leads, but it’s harder to generate leads that will translate into higher revenue for your company over time. Over the past 12-18 months, high-performing sales teams 2.8x more frequently tended to prioritize personalization of sales. So how can you acquire hot, high-quality leads for the sales department?
In this article, we are highlighting the top sales challenges in 2019 and ask sales leaders which channels they recommend using to help solve those challenges and generate higher-value leads.
As a sales leader, you want to stay connected with your colleagues, exchange experiences, learn new strategies and discover case studies in other growing organizations. We have created a list of 12 sales leaders and influencers who are present on LinkedIn & Twitter, and share their hands-on experience with their colleagues.
Don’t be afraid to raise prices to increase revenue by x11
The right pricing that helps business grow is not a guesswork. According to McKinsey’s report just 1% improvement of price results in 11.1% operational profit.
Few months ago stumbled upon a page with a pricing teardown and after watching an amazing video with Patrick Campbell I understood how much math and analytics stays behind the right pricing strategy. It is not guesswork, it deals a lot with maths and analytics.
[CMO Guide] How to fix lead management and generate 50% more clients?
The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.
What makes people buy the product?
How many products designed by big brands have flopped because they were not the right fit for the market? Product teams and marketers repeatedly ask themselves one question: “What makes people buy the product?”