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Margo Ovsiienko

Margo Ovsiienko
Growth Marketer, Margo creates content that converts leads into paying customers for the SaaS industry. Before joining Callpage, she had been building sales funnels in various marketing agencies and thus helping companies make the process of lead gen and sales more predictive. In her free time she is a host of “Margo Leads”, a niche podcast on digital marketing.
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Recent posts


Categories: Sales Management

Car sales leads: How To Get The Most From Each Prospects? [JIM ZIEGLER WEBINAR]

Dealers will always ask themselves the question: “How to get even more car sales leads?”

The first thing dealers in the U.S. are going to do is buying some leads from a lead provider that is selling the same leads to multiple dealerships.

 

American automotive market is highly competitive – currently new car models are lasting longer and financing of the purchase requires more time to finish. Car sales in the United States amounted to $5.3 million units in 2018 preceded by $6.08 million in the previous year according to Statista.  

 

How to stand out and outperform other dealerships fighting for the same customer?

Author:  Margo Ovsiienko   •   April 4, 2019
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Categories: Sales Management

3 Tips On What Makes A Great Sales Lead

Qualifying prospects look  like a guessing game for the sales department.

It should not be a shot in the dark – on the contrary, you want to make your sales process more predictable. Therefore,  defining a sales process as a mathematical formula suits more than a guessing game.

 

An effective lead qualification process commences with a piece of solid data-backed knowledge about your ideal customer.

 

How can you prepare an actionable system to identify the best leads with high chances to convert?  We asked our sales department as to what makes a great lead for them.

 

Author:  Margo Ovsiienko   •   April 1, 2019
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Categories: Sales Management

Car Sales Leads: How Your Dealership Can Get More Prospects?

Car dealerships should be moving faster to digital advertising channels and putting in more effort to increase their visibility online. 

This is a logical decision, as customers find digital channels increasingly more useful.

 

87% of car buyers and 90% of service clients use digital channels to choose a car dealership according to Digital Air Strike study 2017.

Author:  Margo Ovsiienko   •   February 5, 2019
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Categories: Sales Management

5 Tried & Tested Growth Hacking Tools and Lead Generation Channels to Increase Sales

Lead generation is no longer a mystery – there are multiple tools that facilitate the process of lead gen.  A higher priority now for marketing and sales departments is generating high-quality hot leads ready to convert to paying customers. HubSpot has found out that converting leads into customers (69%) is a top challenge now.

How can you utilize the potential of the generated traffic and drive more leads that will be qualified for the sales process?

Author:  Margo Ovsiienko   •   January 15, 2019
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Categories: Sales Management

Sales Leaders’ Tips: How to Generate More B2B Sales Leads?

It is easy to generate leads, but it’s harder to generate leads that will translate into higher revenue for your company over time. Over the past 12-18 months, high-performing sales teams 2.8x more frequently tended to prioritize personalization of sales. So how can you acquire hot, high-quality leads for the sales department?

In this article, we are highlighting the top sales challenges in 2019 and ask sales leaders which channels they recommend using to help solve those challenges and generate higher-value leads.

Author:  Margo Ovsiienko   •   January 4, 2019
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Categories: Sales Management

12 Thought Leaders and Sales Influencers to Follow and Meet in 2019

As a sales leader, you want to stay connected with your colleagues, exchange experiences, learn new strategies and discover case studies in other growing organizations. We have created a list of 12 sales leaders and influencers who are present on LinkedIn & Twitter, and share their hands-on experience with their colleagues.

Author:  Margo Ovsiienko   •   December 3, 2018
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Don’t be afraid to raise prices to increase revenue by x11

Don’t be afraid to raise prices to increase revenue by x11 

The right pricing that helps business grow is not a guesswork. According to McKinsey’s report just 1% improvement of price results in 11.1% operational profit. 

Few months ago stumbled upon a page with a pricing teardown and after watching an  amazing video with Patrick Campbell I understood how much math and analytics stays behind the right pricing strategy. It is not guesswork, it deals a lot with maths and analytics.


 

Author:  Margo Ovsiienko   •   September 26, 2018
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Categories: Lead Management

How to Fix Lead Management and Generate 50% More Clients? [CMO Guide]

[CMO Guide] How to fix lead management and generate 50% more clients?

 The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.

Author:  Margo Ovsiienko   •   September 24, 2018
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Categories: Sales Management

6 Ways To Get People To Buy Your Product

What makes people buy the product?
 

How many products designed by big brands have flopped because they were not the right fit for the market? Product teams and marketers repeatedly ask themselves one question: “What makes people buy the product?”  

Author:  Margo Ovsiienko   •   August 2, 2018
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