Humans have a pack mentality. We’re easily influenced by the thoughts and opinions of the people around us. This was confirmed by Friedrich Nietzsche, a German philosopher who coined the concept of “Herd Morality.” It’s the idea that humans set aside their own view in favor of the group’s instincts.
Emil is the CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.
Categories: Sales Management