Humans have a pack mentality. We’re easily influenced by the thoughts and opinions of the people around us. This was confirmed by Friedrich Nietzsche, a German philosopher who coined the concept of “Herd Morality.” It’s the idea that humans set aside their own view in favor of the group’s instincts.
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Emil is the CMO and co-founder of Sleeknote: a company that helps e-commerce brands engage their site visitors—without hurting the user experience.
Categories: Sales Management