Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Brandon Wong

Brandon Wong
Global Marketing Manager - Canada/US Region at CallPage. Responsible for creating and implementing marketing strategies in those countries. Outside of his working hours, Brandon is a professional writer who has worked with companies such as Warner Bros. Studios and Metro-Goldwyn-Mayer. He is also an avid football fan.

Najnowsze wpisy

9 Habits of Successful Sales Reps. What makes a great salesperson?

Why are some sales representatives successful when others fail to meet their targets? There are two reasons: the preparation methods before each call and the techniques used during each call. Since the latter is covered in another blog, we will focus on the preparation methods in this edition. Getting in the right mindset is very important for sales representatives, so we present the following X Habits of Successful Sales Reps to help any business improve their employees’ performance.

Author:  Brandon Wong   •   September 12, 2017
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10 Phone Selling Techniques That Work. Grow your sales right now!

There is nothing quite as personal and as fast as a phone call, which is why customers still prefer to call, despite having other options such as social media or support chats. Customers prefer speaking to a live person as opposed to an automated program, and the instantaneous nature of phone calls also save customers from waiting for hours for an email. As phone calls are important to businesses and sales, phone call etiquette is just as important to businesses and their sales representatives. Losing a client on the telephone is easy, but how can businesses effectively gain clients through telephone sales? The answer is simpler than most people think. The following 10 tips will help any business improve their sales rate on the phone.

Author:  Brandon Wong   •   September 11, 2017
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What is social selling in the eyes of Mick Griffin?

What is social selling? At our Online Sales Sprint two weeks ago, Brand24’s Chief Revenue Officer Mick Griffin delivered a highly informative and interactive webinar revolving around this buzzword. Here are our three takeaways from the presentation and reasons we believe social selling will help businesses of any size achieve greater selling success.

Author:  Brandon Wong   •   August 1, 2017
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