Marketing & Sales Blog

Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Author: Sergey Butko

E commerce is one of the most important areas in these days, when it comes to digital marketing. Startups want to grow faster, increase sales figures and become more popular. However, even integrated companies need to evolve to bring customers closer to their new products. Pages like Instagram and Facebook also make it possible for young customers to draw attention to their new products. But how do you get the best out of this social media sites for your company, or more generally in the field of digital marketing?

The following 50 tools are among the best in the area to help you to achieve your goals:

 

  1. Analytics
  2. Social Media
  3. Email marketing / marketing automation
  4. Customer experience / on boarding
  5. Lead generation
  6. Landing pages / website conversion optimization


Analytics

 

Analysis is one of the most important areas when it comes to constantly improving and recognizing where weaknesses still exist and what needs to be changed. These tools will help you to properly analyze your website and post.

 

1.Google Analytics

Helps you to analyze your website, online stores or native apps so they can get all the data they need to further improve your website and make it more successful. The analyzed data is obtained either as JavaScript code, SDK or Measurement Protocol.

2.Google Tag Manager

Helps you analyze your data and also helps you implement tools like Google Analytics, Google Adwords etc. on your site. All you have to do is integrate the Google Tag Manager code once.

 

3.Google Data Studio

Gives you the opportunity to better assemble dashboards and get a better overview of the analyzed data.

             

4.Looker

With Looker you can analyze, collect and explore all your data and make informed decisions. Also it is user friendly if you do not have a lot of IT knowledge.


5.Post Reach

Is a simplified form of google analytics. It helps you capture the relevant data for them. they must connect their blog only to post reach and post reach will send them the key metrics.

     

6.Heap
Analyzes your website without having to use a code. It stores your analysis, funnels, behavioral, etc. You can follow virtually any user interaction of your site visitors or app users

 

7.Crazy Egg

Helps you identify which parts of your website or blog are popular by creating heatmaps. Several other tools are integrated into Crazy Egg, like Heatmap, Scrollmap, Confetti, Overlay.

 

8.AgoraPulse

Helps you analyze and improve your social media posts.

    

9.Cyfe

Saves the analyzed data of your website and you can create dashboards to get a general overview of the analysis.


10.Followerwonk

This tool helps you to better analyze and develop your Twitter account. It generates statistics and helps you improve your strategies.

      

 

Social Media


Social media apps have become important areas to attract attention, especially to young customers. Therefore, it is especially important to post them properly at the best time and to present the products well. To realize this, you best use:

 

11.Buffer

Buffer helps you maintain your social media accounts by creating a so-called queue so that not all posts are posted at the same time. In addition, you will be informed which articles were particularly well received.

 

12.Tack

Helps you find the perfect photo for Instagram and share it with your community.


13.Giphy

With this tool you can search for gifs on the internet and integrate them on your website.

 

14.Respond

Users can use this tool to connect  and communicate with Twitter followers as well as non-followers. It also helps you plan your social media posts.

 

15.Hootsuite

Helps you manage your social media channels and schedule mail. In addition, the tool contains a clear dashboard and allows some analysis.

 

16.Everypost

Is a tool that manages your social media channels and helps you grow them.

 

17.Social Oomph

 Is a similar tool like Hootsuit, which helps you to manage social media accounts. However, with this tool, the focus is particularly on twitter.

 

18.TweetDeck

Is a desktop program for Facebook and Twitter and will help you keep track of your posts.

                

19.Landscape

Helps you to customize a photo for the various social media networks just right.

         

20.Feedly

Helps you cope with today's growing stream of information and the information that filters out and bundles for your business.

 

21.Ripl

Helps you create short clips from pictures, text and links to share them on social networks.

             

22.Twitcher

Allows you to make Twitter requests.

 

Email marketing / marketing automation

 

In order to operate e-mail marketing properly you should not spam your customers unnecessarily with too many e-mails, but the e-mails at the right time. You also have to ensure that your own database contains only e-mail addresses from customers who are also interested in being customers and does not contain no fake e-mail addresses. To test and optimize all this, the right tools for you are:

 

23.Mailchimp

Helps you create new campaigns and sell more products through those campaigns. In addition, your personal touch will remain in the email.

 

24.Marketo

It is versatile. Above all, it helps you to improve your e-mail marketing and gain greater reach through your campaigns.

 

25.Litmus

Helps you ensure that your emails arrive with your customers without errors. In addition, it provides a report from the smartphone and tablet user.

              

26.SendinBlue

Is responsible for ensuring that your transactional emails also arrive at your customers in the mailbox. Furthermore, you can display an overview of sent e-mails, openings, clicks and other information.

 

27.Email Marketing Scorecard

This tool explains everything from how to use e-mail marketing properly how to grow your brand. This tool will provide you with a scorecard and other helpful tips.

           

28.Headline Analyzer

Helps you to recognize which headlines are expressive enough to make their customers aware of your products. In addition, they will create an overview of which headline best arrived.

 

29.Email Template Builder

You can create your own mobile friendly templates which you can use again and again.

             

30.Inbox Tester

Is a new alternative to Gmail with many more features.


31.Kickbox

Helps you delete invalid and inactive subscribers from your list.

 

32.Hello Bar

Provides a small bar at the top of your website to help you register new visitors with their email. these will be automatically added to your list

 

33.Aweber

Helps you to make your customers feel like they have a one to one conversation with you.


Customer experience / on boarding

 

Your happy customers are the most important thing for growing and persisting your business. In order to realize this and to gain new customers, these tools will help you:


34.Limetropy

Helps you build a better customer experience, and that's the case in love with your brand. It also helps customers and companies to get closer to each other

             

Lead generation

 

The customer acquisition helps you to grow your business. You need to attract new customers to stay on the website and to perceive your products for the best. As a result, your sales figures will continue to rise. These tools can help you attract more new happy customers for your products:


35.CallPage

Helps you turn visitors into customers on your website by offering free callbacks to explain all the issues which may arise and bring your products closer.

 

36.Convert Plug

Helps you  get more subscribers and more visitors to your website.

 

37.Zuant

Helps you to digitalize your lead capture forms and provides you with everything you need to turn it into an app.

 

38.Lead Genius

Tries to increase your lead with artificial intelligence and human computation.

 

39.Lead formly

Helps you earn more leads every month by making easier for your users to click through their website. They can also split their leads.

 

40.ReachLocal

 Offers small and mid-sized companies a comprehensive solution for lead generation, social media and search engine optimization

 

41.Pardot

Helps you create landing pages, forms, and e-mail campaigns to generate more leads.

 

Landing Pages / Website conversion optimization

 

Your landing page or website is the figurehead of your company. This will make you public. Therefore, it is particularly important to make your website or landing pages properly and get the best out of you. With these tools you will succeed and you will attract many new visitors to your website.

 

42.Instapage

Quickly and easily set up attractive landing pages with the help of drag & drop.

             

43.Leadpages

Is a helpful tool if you do not have enough knowledge to create an appealing landing page anyway.

 

44.Unbounce

Is a landing page kit in which all tools are aimed to create a landing page.

 

45.KickoffLabes

 Is a tool to create landing pages but also supports email marketing.

 

46.LaunchRock

Offers you a simple way to create an appealing landing page in just a few clicks.

           

47.LaunchEffect

Helps you create landing pages and generate more leads.


Try CallPage for free now!



Sergey Butko

Sergey Butko

Co-founder and Chief Marketing Officer at CallPage. Has over five years of experience in marketing. He deals with generating leads and conversion on a daily basis. He has gained experience working in a consulting firm and designing websites after his working hours. He is passionate about conversion rate optimization and lead generation strategies.



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