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Lead Generation and Conversion Rate Optimization: Strategies, Best Practices & Examples

Categories: Sales Management

As a sales leader, you want to stay connected with your colleagues, exchange experiences, learn new strategies and discover case studies in other growing organizations. We have created a list of 12 sales leaders and influencers who are present on LinkedIn & Twitter, and share their hands-on experience with their colleagues.

 

1. Mark Roberge

Mark Roberge ConferenceSenior Lecturer at Harvard Business School, former CRO at HubSpot, and the author of Best Seller - The Sales Acceleration Formula, Board Member, Advisor and Investor. Mark’s career was spinning around Hubspot for over 9 years where he significantly contributed to the growth of the then young but now leading tech company.

 

Why should you keep an eye on Mark’s content?

You shouldn’t definitely neglect the experience of a sales leader who grew the company by 6000% and the team from 1 to 450 employees. On his LinkedIn & Twitter, Mark is sharing actionable and unique content on how to improve sales. Some of the content features his interviews, e.g.Ten Interesting Ideas from a Day Spent with Top Sales Leaders.  

 

Meet Mark at Vendas B2B Summit, SaaStrAnnual.

 

 Follow Mark on: 
linkedin    twitter-logo

  

 

2. Rita Mokbel

Rita Mokbel ConferenceHead of Global Sales for Ericsson. Rita has been managing and boosting performance of global sales teams. Her main focus lays on the FinTech sector. She is keen on utilizing technology to increase the efficiency of sales teams, which also stems from her previous technical background in engineering.

 

Why should you keep an eye on Rita’s content?

Rita is writing articles on how sales departments can harness technology to improve performance. In her LinkedIn article, “How to approach AI for maximum business impact” she describes AI and machine learning in an approachable way.

 

Meet Rita at Sales Innovation Expo.

 

Follow Rita on: 
linkedin   

 

 

 

3. Marcus Cauchi

0-9Marcus has 30+ years of experience in sales and is a trainer at Sandler Training Program. He’s been helping transform sales reps into A-players for various companies.

 

Why should you keep an eye on Marcus’s content?

Marcus writes articles to help companies aspiring to achieve better sales results. They vary from recruitment to improving the pipeline.

A must read would be When is the best time to define who is not your customer?

 

Meet Marcus at Sales Inovation Summit

 

 Follow Marcus on: 
linkedin    twitter-logo

  



4. Hilary Headlee

Hilary Headlee ConferenceHead of Sales Operations, Zoom Video Communication. Hilary is a result-driven Sales Operations Leader that has been tailoring strategies and processes for Cartner, Lynda.com, Invoca, Alteryx and Mindbody, before joining Zoom. Hilary is a sales operations leader who improves processes in $100M+ companies with ambitious growth revenue targets.

 

Why should you keep an eye on Hilary’s content?

Hilary is sharing inspiring content for sales leaders ranging from podcasts to the best new technology. If you want to know what is going in sales leaders community and get links to good content pieces, Hilary’s LinkedIn is for you.

 

Meet Hilary at TOPO.

 Follow Hilary on: 
linkedin   

 

 

 

5. Kevin Dorsey

Kevin Dorsey ConferenceVP of Inside Sales, PatientPop  Apart from overseeing quotas attainment and helping his sales team achieve targets, Kevin is attending sales events as a keynote speaker. He also calls himself a voracious learner and there is probably no book on sales that Kevin hasn’t approached. He was named one of the Best 100 sales coaches by Ambition.  

 

Why should you keep an eye on Kevin’s content?

Kevin shares his hands-on experience on hiring and managing sales team, strategies, tips and tricks on improving sales and hitting quotas. Witt, humour and honesty speak through each post on LinkedIn.

 

Meet Kevin at Rainmaker 2019.

 

 Follow Kevin on: 
linkedin   

 

 


6. Steli Efti

Steli Efti ConferenceSteli is one of the most prominent sales hustlers. It’s hard not to notice Steli on conferences where he is a frequent speaker. He advises startups and entrepreneurs on sales processes and growth. He is a an alumni of seed accelerator YCombinator (2011) and a founder of Close.io, an inside sales CRM.

 

Why should you keep an eye on Steli’s content?

Steli is result-oriented in terms of sales, but he approaches serious topics with a great deal of humour, hitting the right balance between two. His advice and recommendations stick in your memory as Steli provides a lot of examples. He is an author of “Product Demos that Sell: How to Deliver Winning SaaS Demos” and “The Ultimate Startup Guide to Outbound Sales” 

 

Meet Steli at SaaStock 2019.

 

Follow Steli on: 
linkedin    twitter-logo

  

 

 

7. Jaimie Buss

0-13VP of Sales, North America, Zendesk 
Jaimie is the VP of Sales at Zendesk where she leads a 110+ team. Jaimie has  broad expertise in SaaS, networking, channel and direct sales, prospecting. Jamie is a true PRO in forecasting sales and has her own approach. Read more about her on Predictable Revenue.

 

Why should you keep an eye on Jamie’s content?

Jamie is regularly sharing fresh articles on sales related topics. She engages in such topics as sales strategies and hiring. As she is a vivid supporter of women in sales, you’ll see lots of developments and news in the female parts of sales leadership. 

 

Meet Jaimie at Unleash.

Follow Jaimie on: 
linkedin    twitter-logo

 

 


8. Tony Hughes

Tony Hughes ConferenceWith over 30 years of experience in sales and managing positions, Tony has become one of the most prominent thought leaders in sales. He has helped companies earn contracts amounting to $100 million and that number is growing.

 

Why should you keep an eye on Tony’s content?

Tony is both a sales thought leader and influencer - he was twice awarded as a sales blogger #1 globally. LinkedIn ranks him as Sales Thought Leader #3. On his LinkedIn and Twitter you will read thoughts on how technology can help your team improve performance.

The must read on Tony’s Linkedin:

Why you Need Bots to Survive in Modern Sales

Redesigning a Broken Industry

 

Follow Tony on: 
linkedin   twitter-logo

 

 


9. Liam Halpin

Liam Halpin ConferenceLiam is currently Head of LinkedIn Sales Solutions. Before leading international sales teams in his current position, he took leading roles in various tech organizations - Dell, PFH, Fujitsu and Panasonic. At sales conferences, Liam draws a lot of attention to sharing new strategies and techniques for scaling relationships and closing deals faster with the use of new technology and social selling.

 

Why should you keep an eye on Liam’s content?

On Liam’s profile, you will find articles and recommendations on social selling. He has written a stand-out article on the differences between old sales and selling in 2018. – Are today’s salespeople just not as good as we used to be?

 

Follow Liam on: 
linkedin    twitter-logo

 

 


10. Tiffani Bova

0-16Tiffani holds diverse experience in sales. Before becoming a keynote speaker and growth advisor to companies, she took managing positions in various companies - Gartner, Gateway, Interland, Affinity, Vanstar. She is a vivid promoter of customer-centric approach. At conferences, she is frequently stressing the impact of customer success and growth for sales leaders.

 

Why should you keep an eye on Tiffani’s content?

Tiffani is enriching her social media with fresh content on sales, marketing and customer success. She is number-driven - you can’t ignore the newest statistics on sales  that Tiffani posts on her Twitter. Listen to the What’s Next Podcast (on the list of 100 most listened Business and Management podcasts on iTunes) and read Tiffani's latest book GrowthIQ.

Meet Tiffani at The Sales 3.0 Conference.

 

Follow Tiffani on: 
linkedin    twitter-logo

 

 

 

11. Lee Bartlett

0-17Lee has an extensive sales background taking leading positions in multiple level-1 companies, such as Thomson Reuters and Merill Corporation. He specializes in the financial sector and closing high-value deals with c-suite. He has also built many successful international teams. He was a co-founder and CEO of a tech start-up. Currently, Lee is sharing his experience as a sales leader at various international conferences and in his book “The No 1 Bestseller”.

 

Why should you keep an eye on Lee’s content?

Lee’s Twitter account is worth recommending - it’s an enormous source of information for sales leaders and sales enablement. If you are looking for inspiration from top-notch sales professionals, on Lee’s Twitter you will find a selection of best books, podcasts and links to webinars.

 

Follow Lee on: 
linkedin    twitter-logo

 

 

 

12. Jack Kosakowski


aTT4rR1R_400x400Jack Kossakowski is a world-known sales leader who has applied social selling way earlier than others started using it in sales. He is teaching all over the world on integrating social selling techniques into a wider sales process. 

 

Why should you keep an eye on Jack’s content?

Having appeared in the marketing industry after building a career in sales, Jack is sharing his thoughts on what sales departments can teach marketing and vice versa. He also discusses building sale prospects lists by using Linkedin.

 

Among the must-reads on Jack’s LinkedIn are these articles:

How To Build A Personal Brand On LinkedIn That Drives Sales Conversations

The One Common Denominator That Streamlines Success

 

Follow Jack on:
linkedin

 

 

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Margo Ovsiienko

Margo Ovsiienko

Growth Marketer, Margo creates content that converts leads into paying customers for the SaaS industry. Before joining Callpage, she had been building sales funnels in various marketing agencies and thus helping companies make the process of lead gen and sales more predictive. In her free time she is a host of “Margo Leads”, a niche podcast on digital marketing.



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